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>Yang Hyunsuk declines numerous luxury brand ambassador requests for BABYMONSTER to focus on music.
>“This decision stems from the firm conviction of YG Executive Producer Yang Hyunsuk that 'now is the time to focus solely on music.' Underlying the decision for BABYMONSTER to temporarily halt becoming the face of luxury brands is YG Entertainment's direction to place emphasis on their growth as artists.
>Yang Hyunsuk sought to prevent BABYMONSTER's energy from being dispersed by external activities during their golden age, a time when they should be fully blossoming as artists.”
>“This decision stems from the firm conviction of YG Executive Producer Yang Hyunsuk that 'now is the time to focus solely on music.' Underlying the decision for BABYMONSTER to temporarily halt becoming the face of luxury brands is YG Entertainment's direction to place emphasis on their growth as artists.
>Yang Hyunsuk sought to prevent BABYMONSTER's energy from being dispersed by external activities during their golden age, a time when they should be fully blossoming as artists.”